Traditionally, brand was essentially viewed as a communication and fundraising tool, but we found that a new paradigm was emerging where brand was increasingly being considered in a strategic way, fundamentally anchored in the mission and values of an organization and critical at every step in the theory of change of an organization.

FORBES: Branding for Nonprofits: New Research, New Insights

Russia has become a sort of guest member of the NATO alliance under an arrangement that will afford it considerable opportunity to influence that organization's deliberations but, in theory at least, no veto over decisions taken by the other, full- fledged members.

CENTERFORSECURITYPOLICY: Bush's Russian Gamble

In Schiedler v. the National Organization for Women, the Supreme Court determined that, in theory, even a political advocacy group could be subject to a civil-RICO accusation for actions that have nothing to do with financial gain.

FORBES: Can, and Should, NewsCorp Actually Be Tried Like the Mafia?

Though it's easy to accept this premise in theory, most people would say that the bureaucracy in their organization feels like a crushing burden.

WSJ: The Unsung Beauty of Bureaucracy

On May 24 of this year, the World Health Organization voted not to destroy the remaining world stockpiles of smallpox, which in theory are held only at Vector and in Atlanta, Georgia, for fear the Russians may have transferred them to rogue states for use as weapons.

CENTERFORSECURITYPOLICY: Center For Security Policy