His company's solution is to incorporate super-hydrophilic (i.e. water-loving) nanoparticles into a reverse osmosis membrane.

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"So, the permeability of reverse osmosis membrane is key to improving capacity per unit cost--or on a capex basis, " said Jeff Green, CEO of NanoH2O.

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Although primarily produced for industrial use, the water is purified to drinking-quality using dual membrane microfiltration and reverse osmosis technologies, and marketed as bottled water for human consumption under the consumer brand NEWater.

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As every schoolchild should know, water moves from a dilute to a concentrated solution through a semipermeable membrane by a process called osmosis.

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Desalination removes salt by forcing water against a membrane to remove salts via reverse osmosis.

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