But in 2010 it began partnering with other brands with similar esthetics and values, offering bags by Jack Spade, watches by Bertucci and dress shoes by U.K. label Grenson--introducing customers to other products that they might like.

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She looked impeccable in a wine-colored dress and tall metallic shoes, but other stars were decidedly more casual.

NPR: Dozens Of Stars Rehearse Day Before Oscar Ceremony