Once the likes of Virgin and BT are more able to afford matches from Sky (thanks to a final decision from Ofcom later this year), Sky will effectively have to tweak its business model to include a revenue stream from other media channels, as well as from consumers.

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More depressing for the purists is that I only see four ways to reverse the trend: (1) State legislative subsidies to keep a state-supported school within the existing conference due to other state schools they play and revenue retention from those games (2) private business subsidies, (3) donations from the general public and high net worth individuals, or (4) a conscious decision to deemphasize sports.

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The NFL is big business, with billions upon billions in revenue from TV deals, licensing fees and the countless other revenue streams.

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