Granted, most of it is our own philosophy of business, but it often drifts to our philosophy of life, religion, and politics.

FORBES: I'm not Democrat or Republican: I Vote Entrepreneur

We should carefully delineate and communicate what sets us apart and how our philosophy of doing business is superior to others.

FORBES: Companies With The Best Stories Win: 10 Key Points For Telling Your Story

"Our core business is commercials, but we've always tried to have a studio philosophy that we'd have a project of our own that we can move forward during downtime, " she says.

BBC: Oscars: A Morning Stroll animation heads to Hollywood