But our business model is to sell additional purpose-based licenses into our existing accounts.

FORBES: Connect

But we want business people to begin to think about what is our higher purpose besides making money.

FORBES: A Wholesome Approach To Capitalism From Whole Foods Co-Founder

Adam Smith never espoused the beliefs that control our capitalist system today, that the only purpose of a business is to create shareholder value and that the unfettered market will effectively regulate itself.

FORBES: Magazine Article