During the worst year of the Great Depression, 1937, a writer named Napoleon Hill picked the theme out of the gutter and lifted the spirits of the country, with a best seller called Think and Grow Rich.
Jeremy Irons, as Lena's smoking-jacketed rotter-aristocrat uncle, and Emma Thompson, as her floridly angry mother, are like blithe spirits out of a Dark Shadows sequel you want to see.
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For Ian Hart, the co-founder of Sacred Spirits Company, which operates out of a north London house in the well-heeled suburb of Highgate, gin-making came about almost by accident.
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Analysts say that Venezuela's mix of Catholic and animist beliefs, especially in the south-central plains and jungles, is fertile ground for talk of spirits and curses which may otherwise seem out of place in an election campaign.
Still, Mr Perry has served for over a decade, and nobody else can claim the credit either for protecting and advancing the Texas model or for making it into the best single example of the general Republican proposition that all it takes to unleash America's animal spirits is for government to get out of the way.
In the immediate future, the absence of Saturday postal deliveries for rural areas that lack access might have genuine consequences, hurting business and dampening the spirits for people who already feel a bit out of touch.
According to legend, the Furies were female spirits of justice and vengeance who particularly had it out for those who had murdered family members, driving them mad as punishment.
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Those spirits risk a rude surprise or two if they come out of hibernation too soon.
If so, that would potential deal a serious blow to the proposed takeover of United Spirits by British liquor company Diageo, which sought to buy out the firm from UB Group last year.
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But as he walked out of a federal courthouse in Baton Rouge last week, Mr Edwards was in considerably gloomier spirits.
Last year it persuaded the United States' Patent Office to throw out a trademark challenge brought by Bacardi, a spirits firm now based in Bermuda and the maker of the world's biggest-selling rum.
As many new distillers are quick to point out, the presently sparse U.S. spirits-making landscape--with a relative handful of large whiskey distilleries plus a few big rectifiers making neutral spirits for white liquor--is a post-Prohibition phenomenon, a historical fluke.
Venture out on a moonlit night and you might encounter the pricolici, the devilish werewolves said to be the restless spirits of violent men.
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