For example, when comparing the cost of a steak dinner (complete with soup, salad, and aparagus) at Outback Steakhouse to eating at home, they figured in the cost of an entire bag of salad as well as an entire bunch of asparagus.

FORBES: Cheaper To Eat At A Restaurant Than At Home?

There is a bakery that opens at 6am, and serves terrific coffee (once unheard of in outback Australia).

ECONOMIST: A land of drought

When the final whistle sounded in the Outback (Steakhouse) Bowl on New Years Day, however, the ESPN scoreboard showed plenty of field goals and a few touchdowns--and also its highest ratings week ever.

FORBES: Magazine Article