Typically buried in these bureaucratic terms are some common abuses involving overselling, churning and unsuitability.

FORBES: Bad Things Brokers Do and How to Avoid Them

We have done a good job of cracking down on off-label use of many medicines, and on limiting the overselling of new drugs.

FORBES: How A Black-And-White View Of Pharma Companies Blinds Us To Real Problems

Former Labour Chancellor Alistair Darling warned Mr Osborne against "overselling" the move because it "would not have stopped the failure of Northern Rock or HBOS".

BBC: Osborne confirms bank ring-fencing

He has been accused of failing to "sell" his recent decision to cut fuel subsidies to the Nigerian public (and of "overselling" the threat posed by Boko Haram).

BBC: Which African leaders can make good speeches?

Isn't that overselling it a little bit, do you think?

NPR: Is the Iraq Surge Strategy Working?

For politicians, they don't want to think big because if they never get there, then they'll be accused of overselling and coming up short, or having to back down from a big announcement.

CNN: Commentary: Obama's ambitious agenda a good thing

Meanwhile it is SOP for senior managers to be given equity with no accountability (looting), golden parachutes for destroying companies and then real fortunes for overselling the gutted remains with inflated short term earning.

FORBES: Why America Must Be A Beacon For Tech's Best And Brightest

Now I'm not overselling this.

NPR: Bush, Britain and Greenhouse Gases