It should mean developers are chomping at the bit to make apps for its Ovi store.
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The new family of Symbian smartphones will include a completely updated Ovi Store experience.
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Beyond the improved Ovi Store, the company is courting developers on several new fronts.
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Nokia is betting on these upgrades to help the Ovi Store regain its footing.
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You'll also see a number of new games when the Ovi Store switches over on Thursday.
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Ovi is a gamble, but the 143-year-old firm has a knack for reinventing itself.
It has made savvy investments in mobile content with the launch of its online services home, Ovi.
That has hindered Nokia's own software efforts, including its Ovi Store, which competes with Apple's App Store.
Still, it would be wrong to underestimate Ovi, or the Finnish firm's determination to make it a success.
He was involved in the development of Symbian and the Ovi platforms and that's clearly where Nokia is struggling.
Linardos views the evolution of the Ovi Store in terms of three phases.
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Starting today, Ovi Maps walk and drive navigation is free across the globe.
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Stay connected to email, access millions of tracks through Ovi Music, and download apps and games from the Ovi Store.
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Free access to Ovi Maps, the world's most comprehensive walk and drive navigation, to Nokia smartphones was only the start.
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Surprising many industry observers, Nokia has convinced leading mobile operators such as Vodafone and T-Mobile to support Ovi on their handsets.
Nokia has done hardly any advertising for Ovi so far: it wanted to make sure that its services worked well first.
With the latest beta release of Ovi Maps, available for download today, people will benefit from new features and even greater map detail.
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Additionally, Ovi Store will continue to offer exclusive apps including Audiotube, Tesco and others along with favorites such as Fring, Shazam, and Asphalt 5.
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Nokia says 70 developers that participate in the Ovi Store have notched more than 1 million downloads of their games and apps to date.
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And the deal with Microsoft does not look likely to improve the customer and developer relationship issues that the Ovi app store created.
Apple forced Nokia into launching its app store, Ovi, at very short notice and Ovi was an unmitigated disaster when set alongside iTunes.
People will also discover free Ovi Maps, access to Ovi Store, messaging, social networking and other experiences that come standard across all of these smartphones.
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Nokia says it is ready to work with all carriers, but none stood onstage with Kallasvuo and his executives at the Ovi launch in London.
Realising the importance of mobile services, it launched Ovi, an online storefront for such things in 2007, a year before Apple opened its highly successful App Store.
"Nokia's Ovi experience still has improvement to be done, " says Yves Maitre, the senior vice president for devices for Orange, the pan-European wireless network owned by France Telecom.
Nokia ( NOK - news - people ) about incorporating Zinio content into its digital storefront, known as the Ovi Store, and to U.S. operators.
It runs on iOS, Android, Windows Phone, Ovi and BlackBerry.
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Nokia's Ovi portal is the launch pad for its offerings, and BlackBerry maker Research In Motion (RIMM) has carved out a niche with e-mail, and is branching into multimedia.
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Besides, is Nokia really going to dedicate staff to Android development when its more advanced Ovi Maps still aren't available on its much touted Maemo MeeGo mobile computing platform?
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Ovi will be offered alongside their own services, and operators will take a cut of the revenues which Nokia hopes to make from advertising, e-commerce and subscriptions to premium services.
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