Fu Shuangjian, deputy director of the State Administration for Industry and Commerce, said at a press conference on April 24 that Proview Technology is still the ownerof the iPad trademark.
Trademark protection of a fictional character provides the owner with the exclusive right to use the character in connection with goods and services, as well as the right to prevent the unauthorized use of the character in connection with goods and services of infringing third parties.
As I mentioned in this post, consumer surveys suggest that consumers conduct do those keyword search for a variety of reasons that may have nothing to do with finding the trademarkowner (a point I also stressed in my 2005 Deregulating Relevancy article).
More weight was added by Yan Xiaohong, deputy director of the National Copyright Administration, who said the agency regards the Shenzhen company as the rightful trademarkowner.