It owns Pabst Blue Ribbon, and in the past controlled Chef Boyardee, Bumble Bee and PAM cooking spray.

FORBES: Billionaire Investors Gobble Up Twinkies: Hostess Snacks Sold For $410 Million

Pabst Blue Ribbon, endearingly nicknamed PBR by its fans and foes, has a reputation as the hipster beer of choice.

FORBES: Data Startup Confirms Hipster Meccas are PBR Hotbeds

Your casually hip setting: patrons sit on simple wooden benches and sip cans of Pabst Blue Ribbon while listening to Skrillex.

NEWYORKER: Pig and Khao

Among them are Lexus, Ketel One vodka and Pabst Blue Ribbon beer.

WSJ: The Improbable Rise of NPR Music

He fished out a Pabst Blue Ribbon and tossed it to me.

NPR: Excerpt: 'Hero'

" From a short list that included "Trendsluts, " "Ironoclasts" and "Pabstsmears" (named after hipster beer of choice Pabst Blue Ribbon), readers chose "Fauxhemians.

FORBES

Metropoulos, though, made a splash recently with the purchase of Pabst Blue Ribbon, the largest privately held U.S. brewer, and a new favorite, if ironic, tipple for many.

FORBES: Hostess: Billionaire Investors Reportedly Moving Closer To Buying Twinkies

Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time.

WSJ: Hostess Nears Twinkie Deal: Apollo-Metropoulos Team Near Pact to Buy Hostess Twinkies, Other Cakes

Sponsorships for free boards and wetsuits are assumed, yet the Dominican Republic, Vans footwear, New Era caps, Pabst Blue Ribbon beer, and recent market entry Nike underscore the diversity and profit potential of catering to the surfing lifestyle.

FORBES: Wipeouts the Norm, the Surfing Industry Grows (Up)