Last year I wrote a story about The Most Misleading Packaging Design I Have Ever Seen.
FORBES: Do Brands Have A Responsibility When It Comes To Packaging?
" And Kleenex appeals to women for its packaging design, while men find that it provides emotional comfort, or "harmony.
In fact, it is among several examples of his work selected by a Munich museum for its permanent exhibition on packaging design.
But the report suggests that simple changes can be made to basic packaging design that would enable more people to be able to use these products safely.
His enthusiasm for his subject shines through and it's not long before he's explaining how he's helping another of his clients design packaging that can change people's behavior.
This innovative bottle blends a sophisticated design and packaging for high-end nightclubs.
FORBES: Heineken: Advancing a Brand While Remaining Authentic
In terms of product design and packaging, Walker is ancient.
Apple's lawsuit, filed Friday in the U.S. District Court of Northern California, alleges that Samsung copied the look, product design, packaging and user interface of its products, violating its patents and trademarks.
The collaboration, which began in 2006 and resulted in two premium mobile phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.
ENGADGET: LG, Prada officially renew phone partnership, confirm v3.0 for early 2012
Instead, trademark law protects brand names, logos, symbols, designs and other optional elements of apparel and accessories, and trade dress law protects the design, packaging or appearance of apparel and accessories, solely to the extent they identify the source and origin of such products.
Clients use Rapaille's revelations--delivered orally, never in writing--to design products, packaging and advertising.
Meanwhile, Steve Kelsey, who works for design firm PI3 said much packaging is necessary.
It consistently and beautifully orchestrates the brand experience from product design and functionality, to packaging, to advertising.
Because EPR is not prescriptive about implementation, it provides incentives for businesses to voluntarily reduce packaging and get innovative with materials and design.
And they continue to design elegant, sometimes downright beautiful packaging.
"This means traditional packaging for batteries has given way to a much more flexible approach that allows all kinds of new design and integration possibilities for storage devices, " said Prof Ajayan.
Eric Park, of Ziba, a design consultancy, reckons companies must also think about drug delivery systems and patient-friendly packaging, which could create a new kind of branded intellectual property that might be more defensible than drug patents.
应用推荐