Distribute the content via paid, earned and owned media, integrating the story and character into traditional marketing.

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In the same way that marketers syndicated their content across paid, owned and earned media, commerce activities such as offers, promotions and daily deals can be syndicated as well.

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Converged Media utilizes two or more channels of paid, earned, and owned media.

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Kalehoff: The convergence of paid, owned, and earned media is happening now.

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Second, my goal is to further push a digital innovation agenda through greater linkages between owned, paid and social media, while also scaling up our mobile marketing efforts.

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What has changed are the means to this end, which now encompasses not just earned media coverage, but paid, owned and ultimately shared.

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Giving props to Jeremiah, Todd Defren also looked at the integration of earned, owned and paid, but clearly gives more credence to PR and its grounding in the earned media space.

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