In India, Taco Bell and McDonald's are Hindu-friendly, substituting beef for chicken, lamb, potatoes or paneer (Indian cheese).
BBC: Would you like fries with that Maharaja Mac?
Not when Mickey D successfully sells its Big Spicy Paneer Wrap in India nor its Gazpacho soup in Spain in the summertime.
FORBES: Brand Intangibles: Unleash A Positive Frankenstorm
Robin: Let us go back to Paneer.
BBC: Indonesia on the brink
Robin: Paneer Solvan from Singapore.
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