When using the Olympic rings symbol, for both multicolor and single-color reproductions, the symbol must be official Olympic Pantone colors.

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Other than his bright red accessories done up in Pantone number 186, the ASI's official color the courtly Mr. Cohn distinctly lacks any swagger.

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Sephora has announced a beauty collection that features PANTONE 17-5641 Emerald.

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Leatrice Eiseman, executive director of the Pantone Color Institute, says tech companies, with the exception of forward-thinking Apple, largely ignored her color recommendations up through the '90s.

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Among the brands opening shops are the ones mentioned above, as well as a major home effort including Pantone Universe, Martha Stewart, Michael Graves, Bodum and others.

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"Brian's colors are not the industry-standard Pantone colors, " says Piper.

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Unlike DuPont, which focuses on the auto industry, Pantone focuses primarily on the fashion and home decor industries, where its color of the year is seen as a trendsetter.

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Leatrice Eiseman, executive director of the Pantone Color Institute, says tech companies, with the exception of forward-thinking Apple (nasdaq: AAPL - news - people ), largely ignored her color recommendations up through the '90s.

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For the luxury segment, DuPont developed a bold bronze and jewel-like green, the latter of which happens to be similar to the emerald color that Pantone, another paint company, recently unveiled as its color of the year for 2013.

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Folks at Pantone must have noticed.

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