Marcel Bich, for example, the Bic pen pioneer, blundered into panty hose and perfume.

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Already, over six million women wear the Spanx Power Panty, according to the company.

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Robin Piccone whipped up a red-velvet underwire bikini top and matching high-cut panty.

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Bic pen pioneer Marcel Bich, for example, blundered into panty hose and perfume.

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Irksome, repetitive purchases, like dishwasher detergent or panty hose, would be reordered from a menu that remembers what brands the viewer bought before.

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In the city, Ms. Rees began working for Schering-Plough, where she sold Dr. Scholl's insoles, wart removers and bunion pads an upgrade from panty liners, she says.

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