Marcel Bich, for example, the Bic pen pioneer, blundered into panty hose and perfume.

FORBES: Red Baron

Bic pen pioneer Marcel Bich, for example, blundered into panty hose and perfume.

FORBES: Red Baron

Irksome, repetitive purchases, like dishwasher detergent or panty hose, would be reordered from a menu that remembers what brands the viewer bought before.

FORBES: The convergence gamble