You know what killed it, besides the fact that it was an electronic information device from the people who manufactured the paradigmatic paper information device?
Data science has the potential to create entirely new sources of wealth and social benefits, but cannot do so if it remains a pre-paradigmatic science or becomes a paraprofessional practice.
In 1892, Rudyard Kipling wrote a poem about the paradigmatic British soldier, Tommy Atkins, and his paradigmatic treatment at the hands of an indolent democratic society that takes him for granted - until he is needed.