Olivier O'Mahony, bureau chief of the popular French magazine Paris Match, said he hasn't been able to get his editors interested in big, splashy features on the U.S. presidential primary.

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Paris Match, a political and current affairs magazine, has indeed a keen interest for public personalities, but keeps away from the salacious unlike publications such as Closer.

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Many in Britain may add that France has in fact a much older tradition: Look at Paris Match, the world's oldest celebrity magazine.

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