Advisors need to do a better job of educating clients about that, and about vehicles like old fashioned participating whole life insurance that shifts the risk in our lives away from us to an institution mutually owned by its policyholders.

FORBES: How Wall Street Unloads Its Risk On Unsuspecting Savers

Instead of tying up precious cash in investment products that have risk and might not be there for that rainy day or college tuition, advisors should be teaching the value of saving, and showing them all the options, including participating whole life insurance.

FORBES: How Wall Street Unloads Its Risk On Unsuspecting Savers