The company has instead partnered with device manufacturers for ventures like Google TV or its Google-brand Nexus line of phones.

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For each version of Android released so far, Google has partnered with a device manufacturer to release a flagship smart phone.

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Google about to announce a new tablet partnered with Asus to build a new device.

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It partnered with a licensee to create a Nexus device and, like Amazon, highlighted the digital media commerce integration of the Nexus 7 at a low device price.

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Imagine if Apple partnered with a cable, satellite or telephone company as a device for some period of exclusivity on that network, and simply provided a much better user experience.

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Ouya also has partnered with game-streaming site OnLive, meaning that some graphic-intensive games could be playable on the device via the cloud.

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