Like the rest of Groupon, Getaways will promote limited-time deals requiring customers to make an upfront payment in exchange for a voucher that can then be redeemed within a certain period of time.

FORBES: Groupon Gives Expedia A Positive Jolt With 'Getaways'

And the government has pledged to send out a second voucher when the child is seven, but the value of the second payment is not yet known.

BBC: NEWS | Programmes | Moneybox | Child Trust Fund letters go out