• Like any new trend, gamification will move through the hype cycle from the peak of inflated expectations into the trough of disillusionment.

    FORBES: The Gamification of Business

  • But anyone taking an objective view of self-publishing can see that it shows every sign of reaching the Peak of Inflated Expectations.

    FORBES: Self-Publishing's Place On The Hype Cycle

  • From the initial Technology Trigger, when software first made blogging easy, to the Peak of Inflated Expectations and the Trough of Disillusionment, thence on to the Slope of Enlightenment and, eventually, the Plateau of Productivity, blogging has passed almost all the way through the Hype Cycle.

    FORBES: Self-Publishing's Place On The Hype Cycle

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