The biggest and richest players responded by setting up hundreds of faster, private peering points.

FORBES: Backbone Bullies

"The public peering points are by design bottlenecks, " says Scott Hiles, Sprint's network operations manager.

FORBES: Backbone Bullies

"The last thing the big guys want is to rationalize the system and commoditize themselves out of business, " says Paul McBride, chief financial officer of InterNap, a builder of systems that bypass peering points.

FORBES: Backbone Bullies

Like other content heavy Hyper Giants, Facebook also offers a liberal peering policy with a presence at more than 15 public exchange points.

FORBES: The Battle Of The Hyper Giants (Part I)