Sometimes it's done for a good cause--Amanda Peet asking parents to inoculate their children.

FORBES: Stars Vs. Science

This week Peet returns to primetime with "Bent, " a half-hour romantic comedy from "Scrubs" vet Tad Quill.

CNN: Amanda Peet returns to television

Agent Peet van Zyl and coach Ampie Louw couldn't be reached, while Pistorius' cellphone went straight to voicemail.

NPR: News Of Pistorius Leaves Many In Disbelief

But even if Pfizer and Sanofi-Aventis were funding these ads directly, it is made clear that Peet is donating her time.

FORBES: Why Actress Amanda Peet Is My Marquee Idol

With Christopher Plummer, Jeffrey Wright, Amanda Peet, and many, many others.

NEWYORKER: Syriana

After that, 88 other Caribou locations will become Peet's as Caribou becomes extinct or critically endangered in Ohio, Michigan, Pennsylvania, Maryland, Virginia, Georgia, Illinois, eastern Wisconsin and Washington.

CNN: Caribou Coffee to close 80 stores, rebrand 88 others

This year's pilot roster includes Ted Danson, Tina Fey, Calista Flockhart, Elton John, Spike Lee, John Lithgow, Amanda Peet, Matthew Perry and James Woods, none of whom come cheap.

FORBES: Pilots That Crash

It was the first time Pistorius had put his blades on since he shot dead Steenkamp in his home in the early hours of Feb. 14, his agent, Peet van Zyl, told the AP later on Thursday.

NPR: Newspaper Publishes Photo Of Pistorius In Blades

A.Benckiser Group, which also owns Peet's.

CNN: Caribou Coffee to close 80 stores, rebrand 88 others

The move is meant to help Pistorius focus on the legal proceedings and "help and support all those involved as they try to come to terms with this very difficult and distressing situation, " said Peet Van Zyl of Pistorius' management company, In Site Athlete Management.

CNN: STORY HIGHLIGHTS