Today nearly half the U.S. population carries a smartphone, and the penetration rate is still growing by double digits every quarter.
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Smartphone usage with the lucrative data plans it entails also continues to rise though the smartphone penetration rate remains low at 15 percent.
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Although the mobile penetration rate in rural areas was about half the national level (36%), phones were still a common sight even in the most remote villages.
Rising disposable income, the growth of the middle class and a relatively low penetration rate for appliances are making the Philippines a hot market for consumer durables.
Wireless broadband has really exploded in India, where year over year growth in subscribers was 841 percent, though, that still only equates to a four percent penetration rate.
Every year Sirius XM pays a large sum to its OEM (original equipment manufacturers) partners to keep its radio equipment flowing into the new car market at around a 60% penetration rate.
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Southeast Asia, for example, has got some 600 million people, and in terms of overall banking penetration we have some markets like Indonesia, where it's got a penetration rate of only 30%.
Although efficiency may explain a recent leveling of this trend, the penetration rate of building solutions has been insufficient to offset the sheer energy demand, highlighting a gap between actual and theoretical impact.
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In August, the Museum had a six percent penetration rate of the app with membership and visitors which is high for a museum app and given that only about 45% of Canadians have smartphones.
It is estimated that these countries have 40M broadband subscribers and applying NFLX penetration rate of 21% of US broadband households, that yields an approximate 8M new subscribers for NFLX, or a 36% increase in its subscriber base.
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The nation spends 15% more on phone services, as a percentage of GDP, than Western Europe as a whole and sports a 110% penetration rate for mobile services (many Italians have one personal and one work cell phone).
Stock options: none Why on the list: Japan's Internet penetration rate at year-end 1998 was 10.8% , compared with approximately 24% in the U.S. IDC projects that the number of devices in Japan with Internet access capability will increase from approximately 12 million at year-end 1998 to more than 46 million by year-end 2002.
As mobile network operators gradually migrate of to CDMA from GSM in emerging markets, we expect the rate of CDMA penetration to increase, however at a slower pace, due to a larger mobile phone base.
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Although there has been some cable cutting, in which consumers drop pay TV and either use antennas or run a service like Netflix through an Internet connection, traditional TV distribution has an insanely high rate of market penetration.
Australia is countenancing the same sorts of issues, as it will soon have the highest rate of rooftop solar penetration on the planet.
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China, for example, holds a lot of promise for Apple considering the huge 2G subscriber base that the carriers there are trying to transition to 3G (3G penetration is currently only 17% in China and growing at a good rate).
However, considering the substantial penetration of smart phones in the United States, going forward a slower growth rate is in line with our expectations.
China, for example, holds a lot of promise for Apple considering the huge 2G subscriber base that the carriers there are trying to transition to 3G (3G penetration is currently only about 18% in China and growing at a good rate).
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Compare this to a mature market like the U.K. which has a penetration of around 14% and you can see the potential that the country holds especially considering the higher expected growth rate of GDP over time.
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