Sometimes people ask for practical information, like directions or the weather report.

NPR: Robot Receptionist Dishes Directions and Attitude

These diaries ask people to give detailed information on everything they did the day before, and for how long they did it.

ECONOMIST: Why Americans have plenty of time to read this

Tip: If you are unsure about where to get this type of information, check in with the people who manage analytics or insights for your company and ask what current initiatives they are looking at.

FORBES: Don't Worry About Big Data; Sweat The Small Stuff