The giant eggs feature some of the UK's best loved children's characters, such as Moshi Monsters, Peppa Pig and SpongeBob SquarePants.

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Other children's television programmes to win awards included toddlers' favourites Boogie Beebies, which won the pre-school live action prize, and cartoon Peppa Pig, which scooped the pre-school animation prize.

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The pre-school animation nominees are The Koala Brothers, Peppa Pig, Meg and Mog and Pingu, while last year's pre-school live action winner Balamory defends its title against Boogie Beebies, My First and Something Special.

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From Peppa Pig rides to giant claws to one-armed bandits, every penny of turnover would be liable under the new duty, which, since it comes off turnover rather than profit, would be enough to sink many arcades.

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