Pepsi and Coke are served at stadiums around the league, making this an obvious choice.
Coke and Pepsi are hardly the first to face the wrath of disgruntled citizens.
He said that there are probably two reasons why consumers are rooting for Pepsi.
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Pepsi has already teamed up with social network Foursquare to extend its summer promotion worldwide.
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She has said she knows the difference between Pepsi and Coke by smell alone.
In 2010, the company launched the Pepsi Refresh Project, its main marketing campaign for the brand.
For now the service is entirely ad-supported, by Samsung, Pepsi, Intel, Hyundai and others.
Want Want competes in China with the likes of Coca-Cola, Pepsi, Unilever and Wahaha.
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CoverGirl and Diet Pepsi, brands which Vergara has formal partnerships with, as well as Pepsi NEXT.
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Whether they finished first place or second, Pepsi and Budweiser are both celebrating social marketing gold.
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The market's drop was tempered by better profits at Verizon, Pepsi and Union Pacific.
And sometimes we just want to share our preferences (I like Pepsi better than Coke).
And Pepsi is back after a five-year hiatus to sponsor the halftime show, featuring spokesperson Beyonce.
Despite the impressive results, both Pepsi and Coke's strategies have weaknesses, according to Steven Dixon.
What was new was the Coca-Cola and Pepsi bottles stashed in the fridge.
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Where we shopped was determined by who had the sale on either Coke or Pepsi.
Pepsi, which began its Super Bowl advertising in 1987, says it weighed the risk.
Pepsi's new tack is "not a condemnation of the Super Bowl, " says its Mr. Cooper.
Now, Pepsi is back in, combining traditional media buys with a unique Web 2.0 approach.
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From 1991 to 1997, Pepsi invested in Burma and incidentally supported the junta regime.
"The XGames cut through the clutter, " says John Galloway, sports-marketing director at Pepsi-Cola North America.
Crystal Pepsi never caught on, even though people trust and like the beverage company.
However, the company said its fizzy drink brands, especially Pepsi, had "significantly outperformed the market".
If Ms Nooyi's relaunch does not work Pepsi may get a new chief executive.
In addition to its flagship Pepsi brand, the company is behind Gatorade, Frito-Lay and Quaker Foods.
Pepsi Cola, for example, currently runs a movie advertisement using only black (albeit American) models.
More recently it tweaked its artificially sweetened, zero-calorie Diet Pepsi to improve shelf life.
In 2010, Diet Coke unseated Pepsi as the No. 2 domestic soda by volume, behind Coca-Cola.
According to a Pepsi spokesman, the company has no plans to change its options expense accounting.
Right now, though, it appears Coke's move could spur more investors to gag on their Pepsi.
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