For those who may not recall (were you born after 1975?), the Pepsi Challenge originally took the form of a blind taste test.

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Sculley, for example, was the master marketer who devised the "Pepsi Challenge" marketing campaign that helped the beverage company steal market share from rival Coke.

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The Top 5 were informed 24 hours before Wednesday's performance show that they'd have to sing their Save Me songs instead of the songs they'd been preparing all week for the Pepsi Challenge.

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The last few Super Bowls, as an example, featured a new version of the Coke versus Pepsi challenge where they squared off about who could do a better job in raising funds for charity.

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Teens and young men choose such games as a Pepsi racing challenge that features a Britney Spears lookalike.

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