Now, Pepsi is back in, combining traditional media buys with a unique Web 2.0 approach.

FORBES: Three Lessons from Pepsi's Super Bowl XLV Ad Campaign

We were very excited more about the bottle than about the Pepsi, because it meant we could now relieve ourselves in urgent circumstances.

NPR: All Beings Are Interconnected

Women are now CEOs at several major US corporations like Gannett, Pepsi, IBM, Mylan and HP.

FORBES: What's A Girl Gotta Do to Break The Glass Ceiling?

For now the service is entirely ad-supported, by Samsung, Pepsi, Intel, Hyundai and others.

FORBES: Magazine Article

Adina started in health food stores, Whole Foods Market, and Wegmans, and it is now available in more mainstream stores like Safeway and is being test marketed in the Pepsi distribution change (you can buy it at LaGuardia airport, for instance).

FORBES: The 20 Youngest Power Women In Africa

Right now, though, it appears Coke's move could spur more investors to gag on their Pepsi.

FORBES: Magazine Article

But now Mr. Singh said he can show different ads based on whether a user regularly buys Diet Pepsi or is a Pepsi loyalist or so-called Pepsi switchers, a group of people who tend to flip between Pepsi and its rivals and are typically more price sensitive.

WSJ: Buy Signal: Facebook Widens Data Targeting