Gary Rodkin, in charge of PepsiCo beverages and foods for North America, sees opportunity in pushing caffeine-free drinks.
"Maybe caffeine-free products could be growth opportunities, " muses Gary Rodkin , chief executive of PepsiCo beverages and foods North America.
No, insists Enrico, who says he was shifted from PepsiCo Worldwide Beverages, where he was the boss, to head Frito-Lay's U.S. business in 1990 .
Before he became CEO, he faced a similar move when he was shifted from PepsiCo Worldwide Beverages, where he was the boss, to head Frito-Lay's U.S. business in 1990.
PepsiCo Americas food sales climbed by 5.0% in the quarter, while PepsiCo Americas beverages posted a 10.0% sales decline, partly owing to the overlap of the debuts of G2 and SoBe Life Water in the year-ago period.
Yes, said Simon Lowden, CMO of PepsiCo North America Beverages, in a recent interview.
Simon Lowden, chief marketing officer for PepsiCo's Americas beverages, says the idea for Kickstart came about after the company learned through consumer research that Mountain Dew fans were looking for an alternative to traditional morning drinks such as coffee, tea and juice.
PepsiCo gave up the fight against Coca-Cola in South Africa with the collapse of New Age Beverages, in which it had a share, dealing another blow to PepsiCo's overseas ambitions.
Meanwhile PepsiCo is well positioned to leverage growing demand for beverages and snacks in the emerging markets.
FORBES: Pepsi Can Bubble Up To $71 But Needs Next Nooyi Thing
For example, as Fast Company reports, PepsiCo and Safeway have formed a partnership to reward fans with snacks and beverages based on their Foursquare behavior.
PepsiCo is focused on reinvigorating its portfolio of core brands, including its traditional beverages, as well as snacks such as Doritos and Ruffles which fall under the Frito Lay brand.
An empire built on fat and sugar, PepsiCo is massively repositioning itself, trying to strike a healthier pose, rejiggering its product mix with snacks and beverages that are lower in fat and sodium and higher in good stuff, like calcium, part of what it optimistically calls "good for you" foods.
应用推荐