If, on the one hand, you've got biofuels which represent only a half a percent conversion of sunlight, and let's say you've got photovoltaic cells and concentrated solar power systems, the efficiency of solar in terms of pure conversion is 50-100 times greater.

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Paid search efforts delivered impressive results as well, with an 89 percent increase in goal conversion rate and 44 percent increase in overall click-through rate.

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Here on Earth, Natcore Technology has created the world's first commercially viable absolute black silicon cell, which can make virtually 100 percent of received sunlight available for conversion into electricity.

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In their tests, adding the virus-built structures enhanced the power conversion efficiency to 10.6 percent from 8 percent almost a one-third improvement.

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About 10 percent of the power is lost with each conversion step, and that can add up to terawatt-hours of power that just goes to waste.

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Speaking of solar efficiency, this week solar manufacturer Amonix announced that its concentrated photovoltaic technology has set a new efficiency record with a conversion rate of 33.5 percent.

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For example, with regard to prospect collection and purchase conversion, ISC achieved a whopping 153 percent of its goal in 2010.

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Behavioral studies show that when an individual seeks information about something and is able to act upon it, the conversion of that intent will be 70 percent more efficient than a classical push ad.

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As you would imagine the conversion rate of users actually completing a sale are 60 percent lower mobile than on a desktop.

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