Digital screens behind display stands are activated when a perfume bottle is picked up, flashing images to seduce you.

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Consumers can justify buying one-sixth of a bottle of new perfume each month, but maybe not a whole bottle in one go.

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Then I took my phone to a poster in the duty free shop, tapped on a picture of a bottle of perfume, and was able to pay to have a gift sent home.

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After all, what is perfume if not subjectivity and seduction in a bottle.

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An otherwise lovely 2009 Stefano Mancinelli Lacrima de Morro, a red wine from the Marche, had delicious flavors of earth and sour cherry and a snappy acidity, but its floral aromas were so pronounced it would be like pairing a plate of pasta with a bottle of my grandmother's perfume.

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