Digital screens behind display stands are activated when a perfume bottle is picked up, flashing images to seduce you.

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Consumers can justify buying one-sixth of a bottle of new perfume each month, but maybe not a whole bottle in one go.

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Then I took my phone to a poster in the duty free shop, tapped on a picture of a bottle of perfume, and was able to pay to have a gift sent home.

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Jewelry which has now evolved into architectural pieces that he describes as "a little laboratory for exploring shapes" still makes up 10 percent of what he sells, and his work has taken on miniature mainstream form: He designed the bottle for Dior's perfume J'adore and the case for Guerlain's Kisskiss lipstick.

WSJ: Herve Van Der Straeten's Design World | Designer

After all, what is perfume if not subjectivity and seduction in a bottle.

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An otherwise lovely 2009 Stefano Mancinelli Lacrima de Morro, a red wine from the Marche, had delicious flavors of earth and sour cherry and a snappy acidity, but its floral aromas were so pronounced it would be like pairing a plate of pasta with a bottle of my grandmother's perfume.

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