The Arizona senator is widely respected nationwide, his personal appeal crosses party lines and he is a tireless campaigner.
Bush's advantage on the presidential level appears to be based more on his personal appeal than on the issues.
"That's a signal that Obama's personal appeal, rather than his stands on the issues, are boosting his overall ratings, " Holland said.
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It takes a strong person to publicly acknowledge his mistakes, and a Romney moment of candor could dramatically display his strength and enhance his personal appeal.
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The detective who is leading what is now one of the biggest murder hunts ever undertaken by Cleveland Police, returned to the place Ms Glass was last seen to make his personal appeal.
He drew heavily from railroad and insurance interests, and in the last days before the election he reportedly made a personal appeal for funds to Henry Clay Frick, the steel baron, and other industrialists.
The decision to offer a state funeral, made by Stephen Harper, the Conservative prime minister, and accepted by the Layton family, is a tribute to Mr Layton's personal appeal and to his achievement in re-drawing Canada's political map.
Mr Gore did not lose because he ignored one. (The vice-president ran a poor campaign, but that was largely a matter of bad tactics and limited personal appeal.) Americans voted (well, sort of) for a change of leader, not a change in direction.
"Obama's got this Reagan thing going, the 1983, 1984 dynamic--he's personally popular even though people aren't personally enthralled with his policies or performance, " said Frank Luntz, a veteran Republican pollster who thinks Romney's lack of personal appeal guarantees a deadlocked race until the end.
One case in point is the Florida division of Publix, a 760-store supermarket chain, which canceled all French wine promotions in April, despite Lebret's personal appeal. (Such stores sell a lot of the lower-end Mouton Cadet line.) Lebret figures that there were at most half a dozen complaints beforehand.
Players are measured on myriad personal attributes, including appeal, awareness, trustworthiness, and approachability.
Doug Miller of Wired reported that the main problem for BlackBerry is that few consumers are choosing to buy a BlackBerry for personal use so a feature that splits business and personal may have less appeal.
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So Microsoft, and all purveyors of personal technology, will have to appeal much more to individuals to shape what technology is used at the office, rather than just sell to IT as they have in the past.
But the appeal of Twitter is the implied personal connection--isn't it?
Caching as well as the desire to keep most personal content in the home will probably limit the appeal of having everything in the cloud.
He contends that WP7 will appeal to people who want smartphones for both personal and professional use.
While Dell isn't noted for its design prowess, it could give its machines instant curb appeal by competing on price, dinging the already thin margins at HP's Personal Systems Group.
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