They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotionalconnection with our customers.
Bottom line, the emotionalconnection with a personal brand is so much deeper and so much stronger than that of any product or service, because it connects on a human level.
Thus it behooves every entrepreneur to learn how to craft stories from their personal experience and the world at large that make an emotionalconnection, as well as tie in the facts.
And unfortunately, other than the personal discovery of that blog as a reader, there is no way for me as a company to quantify that emotionalconnection.