Eharmony gives subscribers a 400-question personality test before brokering meetings between potential soul mates.
The site does an instant personality test and rates how open, stable, agreeable, extroverted and conscientious a person is.
Pejter agrees, saying Maersk's success has in part been due to combining their intelligence test with a personality test.
She says the game is almost like a personality test, giving players choices in the attempt to be a good person.
Pymetrics seeks to re-envision the Myers-Briggs personality test for the 21st century.
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"Remember that jobs have personalities too", says Robin Wood, president of Predictive Index (PI), Europe, who are behind the personality test Maersk uses.
Last week, I profiled two business partners who used a personality test to better understand each other and work through conflict more productively.
In the case leading up to Tuesday's ruling, a woman said she was sold expensive life-improvement courses, vitamins and other products after taking a personality test.
The woman at the centre of this case says she was approached by church members in Paris more than 10 years ago, and offered a free personality test.
BOSI, a personality test for entrepreneurs based on 10 simple multiple-choice questions, puts participating entrepreneurs into one of four personality types, and then warns them of the potential pitfalls of each.
One leaflet proclaimed "Your personality is the key to your future success and happiness" and urged people to take a free "personality test" at the Scientologist church on London's Tottenham Court Road.
To sign up, you take a personality test that Fisher designed, which asks you questions about everything from feelings about following rules to your understanding of complex machinery and the length of your ring finger, relative to your index finger.
With the GOP primary contest down to Mitt Romney and Newt Gingrich, the debate has devolved into a personality and litmus test.
He also became fascinated by psychoanalysis and new measures of personality, such as the Rorschach test.
There is something deeply contradictory about Walter Mischel a psychologist who spent decades critiquing the validity of personality tests inventing the marshmallow task, a simple test with impressive predictive power.
Williams has not remotely hit the heights this year of 2008, when he landed the IRB award, won a Grand Slam with Wales, broke his country's Test try record and was named BBC Wales Sports Personality of the Year.
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