Their stories augment the big story and in turn help continue to persuade employees of the necessity of embracing the initiative.

FORBES: Why Smart Leaders Need to Keep Selling Their Message

In a statement, Cupid, whose websites include cupid.com, benaughty.com, girlsdateforfree.com and flirt.com, said the company "does not employ members of staff to create fake profiles, impersonate users or use any other dubious practice to encourage customers to take out subscriptions or in order to retain existing customers, nor would the company condone, promote or persuade employees to do so".

BBC: Dating firm Cupid rejects 'fake profiles' allegations