You play many roles -- advisor, advocate, implementer, persuader, strategist, and most important of all, friend.

WHITEHOUSE: President Obama and Vice President Biden Speak at an Inaugural Luncheon | The White House

The ugly and rather futile history of the Wright Amendment should be a powerful persuader for Washington to resist the temptation to try to restrict this breakthrough in the name of protecting existing carriers.

FORBES: Righting a Wright

And finally, Wall Street itself will the ultimate persuader: as the returns from hierarchical bureaucracy continue to decline, while the new way of leading and managing leads to outstanding returns even in a period of overall economic stagnation, the financial punishments for failure to innovate, and the financial rewards for firms that truly delight customers, will be so extraordinary that change will no longer be an option.

FORBES: Connect