But the payoffs in terms of persuasiveness, charisma, and leadership will be well worth it.

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The answer may have something to do with the persuasiveness with which Amgen makes its case in Washington.

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The teens also told Congress to look beyond the persuasiveness of advertising to find out why young people smoke.

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Thus, Riley must use the power of persuasiveness, rather than the power of the purse, to push his agenda.

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Tony Blair's power lies in his persuasiveness.

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