They were a favourite of Peter Rabbit creator Beatrix Potter, who kept her own herds.

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Kids can choose the Peter Rabbit tea, with bunny-shaped sugar cookies, hot chocolate and peanut butter and jelly tea sandwiches.

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He also produced the TV series The World of Peter Rabbit and Friends, based on the tales by Beatrix Potter.

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"They're portable, they're squeezable so they're fun for children, but you can chuck them in bags or your purse, " said Peter Rabbit managing director, Ben Ford, in an interview.

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In the U.S., a big maker of so-called squeezable fruit is Peter Rabbit Organics, a closely held British firm with products in more than 8, 000 outlets, including 6, 000 Starbucks Corp.

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