One of the team's ideas is to fit male sphinx moths with small, radio-controlled pheromone dispensers.

ECONOMIST: Robomoths

The campaign to release the pheromone-based scent is going to be completely fueled by social media outlets.

FORBES: The Sweet Smell Of Success For The Interwebs

Or make widely available pheromone-laced perfumes that turn geeks into sex magnets and make zoo cages smell like rose gardens?

FORBES: Magazine Article

Perhaps it is a yet-to-be-discovered aspect of human pheromone sensing, which are known to directly and subconsciously impact the brain.

FORBES: WikiLeaks Fallout is Bullish for Boeing, Airbus and United-Continental

Before now bees were thought to secrete 2-heptanone as an alarm pheromone to tell other colony members about a potential threat.

BBC: Honey-bees found to have bite that stuns

She says some pet owners have also used plug-in pheromone diffusers, which can help to calm animals during the period of transition.

CNN: When beloved pet and new baby collide

So now human communications networks are often based on "virtual pheromone trails".

BBC: NEWS | Science/Nature | Ants - learning from the collective

As a historian, I know well the musty scent of book mold wafting up like some pheromone of erudition from a long unopened tome.

FORBES: OMG: Old Media Guilt

He has spent much of his career examining how a moth's nervous system responds to the pheromone, and he thinks he knows enough to steer a moth directly, without the need for the chemicals themselves.

ECONOMIST: Robomoths

It can work out where pheromone molecules are coming from by comparing the signals from each antenna, in the same way that a person works out the direction of a sound by comparing signals from each ear.

ECONOMIST: Robomoths | The

Ants use pheromone trails.

FORBES: The Birds and Bees of Sustainability