Phew, here it is: The NFL scouting combine in Indianapolis, an annual, ultra-commodified ritual in which the league puts its incoming class through an elaborate, televised entrance exam.

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Phew, thought the assembled hacks, we've got our quote.

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Ford's outfitted the Fusion Energi with a dizzying array of driver-assist tech, including a lane-keeping system, adaptive cruise control, driver alert system, active park assist, rear camera, blind-spot indicator system with cross-traffic alert and pull-drift compensation (phew).

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Phew, got that out of the way.

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But behind the glitz and the glamour, behind the gongs and the speeches, behind the seemingly endless parade of beards, lies a highly-competitive international movie business, in which the stakes are high, there is no time for losers and second chances are rare (hence the 'phew and thanks' nature of Ben Affleck's speech).

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