But they warn against phoney sincerity, and (perhaps surprisingly) they advocate displays of weakness.
It's a sort of phoney suspense really, because you don't really believe in it.
But a long war (or a longer phoney war) could undermine growth and asset prices.
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Now, however, the period of something like a phoney war is drawing to an end.
You know how he sometimes says really silly things, wrapped up in that phoney sincerity of his?
Yet what no list of words can get at is the new business insincerity: a phoney upping of the emotional ante.
Alternatively, the company can be bankrupted by a lawsuit from a phoney creditor, who can then appoint a liquidator of his choice.
Continental commentators sniffed that Mr Blair was a phoney, who called himself a European but never made the British love Europe (they should try).
Phil Angelides, the state treasurer who is running against Mr Schwarzenegger in the November election, sniffs that the plan is all hype and phoney numbers.
Proving that it is phoney would tax even the brightest lawyer.
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But there is plenty of evidence that all sorts of scams flourish on the internet, from identity theft to phoney auctions and bogus requests for data.
At present, he is sending daily updates on the 1939 "phoney war", how the Dutch are preparing for a German invasion and on the Finno-Soviet border talks.
In exchange for the Dell non-materials, Tortora admitted to arranging to pay Goyal through a phoney research consulting arrangement one of the hedge funds made with Goyal and another individual.
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Others will struggle: prepare to cringe in 2011 as corporate leaders spout a lot of phoney stuff that used to look bad enough when written down, but will sound even worse spoken.
They include George Saitoti, Mr Moi's longest serving vice president, who has been implicated in Kenya's biggest corruption scandal, in which kickbacks were paid to a phoney company exporting gold from a country that doesn't have any.
Take the restrictions on phoney issue ads.
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