The research, part-funded by the British Academy, suggests that texting requires the same "phonological awareness" needed to learn correct spellings.

BBC: Phone texting 'helps pupils to spell'

The use of text language "was actually driving the development of phonological awareness and reading skill in children", said Dr Wood.

BBC: Phone texting 'helps pupils to spell'

Bobby Calder's research showed that every extra syllable in a product's price decreases its chances of being remembered by 20%, something caused by the fact that a person's phonological loop -- a regulator of memory -- can only hold 1.5 to 2 seconds of spoken information.

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