Want to see the results for another phrase search?

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Google's official page for Webmasters cryptically notes that Google is "able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index, " a phrase that puzzles most search marketers.

FORBES: Magazine Article

So instead of me maybe looking for Farai Chideya of NEWS AND NOTES, I may put Farai Chideya in quotes of NEWS AND NOTES. Or I may leave Farai Chideya as is, and put NEWS AND NOTES in quotes, and the quotation marks make that search a phrase.

NPR: Tips for Easing Internet Information Overload

But for the average person using web search engines, there's a really easy one that a lot of people still don't do, although the search engines have made their technologies smarter, and that's using quotations marks around two or more key words that you want to search as a phrase.

NPR: Tips for Easing Internet Information Overload

It is easy to search by word or phrase and skip around on a tablet, or pull up references such as a dictionary or thesaurus.

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If you could answer that question with the phrase that gets people clicking on the ad next to your search results, then you, smart person, can join the Niel Robertson regiment.

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