First it selected Texas--the Big Three's biggest pickup-truck market--as the site for a new truck factory.
Nascar will also give Toyota exposure to traditional pickup-truck buyers.
Also, Ford has been advertising the popular EcoBoost option on its F-150 trucks, touting the fact that its best-selling vehicle provides not only segment-leading fuel economy but also towing and performance capabilities that pickup-truck owners demand.
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Just as an uptick in the housing market has joined the stubborn general automotive recovery in renewing hopes for the U.S. pickup-truck market, Chrysler is introducing a vastly overhauled version of its mainstay Ram 1500 model this month, also just in time for what is annually the strongest season for truck sales.
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The forces of diesel have an important addition: the first half-ton pickup truck that will be powered by clean-diesel fuel.
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The cities having the lowest percentage of electrified car registrations tend to be situated squarely in the pickup truck-loving central and southern regions.
But foreign-based brands have equally appealing models coming, such as Nissan's Titan pickup, BMW's X3 compact Sport Utility Vehicle and Honda's as yet unnamed pickup-sport utility truck.
But foreign-based brands have equally appealing models coming, such as Nissan 's (nasdaq: NSANY - news - people ) Titan pickup, BMW's X3 compact Sport Utility Vehicle and Honda 's (nyse: HMC - news - people ) as yet unnamed pickup-sport utility truck.
In a 2003 attack on the British consulate in Istanbul, a suspected Islamic militant rammed an explosive-laden pickup truck into the main gate, killing 58 people, including the British consul-general.
The duo traveled the country in a non-air-conditioned pickup truck in sweltering heat doing interior jobs.
Meanwhile, authorities said camping gear was found along with weapons inside Mr. Dorner's burned-out pickup truck.
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The best-selling fleet vehicle was, not surprisingly, the best-selling vehicle in the country, the Ford F-Series pickup truck.
Then, a wind-blown pickup truck then scooted by without a driver.
Nissan also plans to upgrade the engine in its Titan full-size pickup truck and seek to double that vehicle's U.S. sales, he said.
The company saw several models performing well, with its flagship F-series pickup truck seeing its best June sales in five years (with more than 55, 000 units).
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He is 65 and has 16 months left on his contract before driving his half-ton pickup truck off into the sunset on his arid, scrubby ranch in southern Texas.
In a windowless conference room in an office building near Ford Motor's Dearborn, Michigan headquarters, a handful of marketing experts have assembled a shrine to the company's bestselling vehicle, the F-Series pickup truck.
The trend helped double the full-size pickup truck market in the U.S. in the past decade to 2.2 million vehicles a year--and means pickup trucks come with four big doors and family-friendly options.
In a windowless conference room in an office building near Ford Motor's Dearborn, Mich. headquarters, a handful of marketing experts have assembled a shrine to the company's bestselling vehicle, the F-Series pickup truck.
The search for Christopher Dorner had three states and Mexico on alert before shifting Thursday afternoon to the snowy mountains around Big Bear Lake, about 80 miles east of Los Angeles, where police found his burned-out pickup truck.
According to a study conducted by the research company Experian Automotive, a one-dollar variation in gasoline prices can be expected to account for just a 0.7 difference in small car sales at the one end of the new-vehicle spectrum and a 0.5 percent difference in full-size pickup truck sales at the other.
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Directed by Neil Pepe and performed by a top-of-the-line ensemble cast led by Keith Carradine and Hunter Foster, "Hands on a Hardbody" is a fictionalized version of the much-admired 1997 film documentary about a Texas endurance competition whose contestants must keep one hand on a brand-new pickup truck until they walk away in frustration or collapse from exhaustion.
The likely output of the Windsor plant is a snazzy small pickup truck called the Dodge M-80, aimed at young buyers with limited budgets.
One machine uses hundreds of chips, each with 188 custom processors, to move 1.2 trillion bits a second, the printed-paper equivalent of 150 pickup truck loads.
Nissan said Thursday that its U.S. sales in November increased 19% from a year earlier to 85, 182 autos amid strong demand for the company's Rouge compact sport-utility vehicle and Frontier pickup truck.
Ford?s line of F-series has been leading the pickup truck category in the U.S. for the last 30 years.
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On the Seward Highway just south of Anchorage, a motorist was critically injured Friday when chunks of thawing ice fell onto her pickup truck from cliffs above the two-lane thoroughfare.
Ford remains a leader in the pickup market, with its F-Series and other light truck segments.
An all-new version of the Ram 1500 full-size pickup helps create some excitement in an otherwise quiet truck segment for 2013.
And, along the way, this ad managed to position the 2013 Ram 1500 pickup truck as the preferred vehicle of a treasured and fast-disappearing way of life.
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