If you want something that has a high coverage capability, a very strong, durable white pigment, titanium dioxide is your choice.

FORBES: Good Buys In A Market With Room To Run

Titanium dioxide is commonly used as the white pigment in sunscreen.

ECONOMIST: The risk in nanotechnology

ICI's Tioxide white pigment business.

ECONOMIST: Watchdog bites chemist, again

In electrophoretic displays, tiny white and black pigment particles are given opposite electrical charges and encapsulated in microcapsules of about the diameter of a human hair.

ECONOMIST: REPORTS

For those he used lead white, a traditional oil pigment he reckoned would show up in an x-ray due to the heavy metal content.

FORBES: Masterpieces For Everyone? The Case Of The Socialist Art Forger Tom Keating [Book Excerpt]

When an electric field is applied to a microcapsule, the pigment particles within it move, turning one side of the capsule white and the other black.

ECONOMIST: REPORTS

The white of his expansive tabletops in paintings like "The Table" and "The White Table Cloth" resembles an emission of light rather than a pigment, so the haphazardly strewn plates and baskets appear to be floating or suspended in space.

FORBES: Art Review

" By the early 20th century Sherwin was making paint with lead-based pigment, even after the company published an article in 1904 warning that "white lead is poisonous in a large degree, both for the workmen and for the inhabitants of a house painted with white lead colors.

FORBES: Chip Thrills